Author PLT THESIS-INTRO - SUMLANG 02(1)_5000words Turnitin Turnitin Document Details 23 Pages 4,959 Words 35,917 Characters Submission ID trn:oid:::20755:525741648 Submission Date Mar 16, 2026, 4:59 PM GMT+5 Download Date Mar 16, 2026, 5:00 PM GMT+5 File Name THESIS-INTRO - SUMLANG 02(1)_5000words.docx File Size 58.3 KB 0 % detected as AI The percentage indicates the combined amount of likely AI-generated text as well as likely AI-generated text that was also likely AI-paraphrased. Caution: Review required. It is essential to understand the limitations of AI detection before making decisions about a student’s work. We encourage you to learn more about Turnitin’s AI detection capabilities before using the tool. 0 % detected as AI The percentage indicates the combined amount of likely AI-generated text as well as likely AI-generated text that was also likely AI-paraphrased. Caution: Review required. It is essential to understand the limitations of AI detection before making decisions about a student’s work. We encourage you to learn more about Turnitin’s AI detection capabilities before using the tool. Detection Groups 0 AI-generated only 0% Likely AI-generated text from a large-language model. 0 AI-generated text that was AI-paraphrased 0% Likely AI-generated text that was likely revised using an AI-paraphrase tool or word spinner. Disclaimer Our AI writing assessment is designed to help educators identify text that might be prepared by a generative AI tool. Our AI writing assessment may not always be accurate (it may misidentify writing that is likely AI generated as AI generated and AI paraphrased or likely AI generated and AI paraphrased writing as only AI generated) so it should not be used as the sole basis for adverse actions against a student. 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INTRODUCTION Tourism is one of the most dynamic and competitive industries globally. According to the World Tourism Organization (2017), it ranks as the third largest export sector worldwide, after fuels and chemicals, and serves as a primary source of foreign exchange for many developing nations. Beyond economic contributions, tourism drives employment, infrastructure development, regional growth, and export diversification. Globalization and technological advancement have intensified competition among destinations. Countries now compete not only on natural and cultural attractions but also on service quality, innovation, sustainability, and overall visitor experience. This shift has placed destination competitiveness at the forefront of strategic tourism planning. Competitiveness is a widely discussed research theme across academic fields. While Michael Porter's work on competitive advantage serves as a foundational reference for studies on tourist destination competitiveness, Smith, in the late 1970s, helped establish competitiveness as a distinct field of scientific inquiry. Because tourism is fundamentally service-driven, researchers have adapted existing terminologies, developed new conceptual models, and identified specific elements that drive success in the tourism sector. Competitiveness is now widely regarded as essential for a destination's success and long-term prosperity (Go &amp; Govers, 2000; Gooroochurn &amp; Sugiyarto, 2005; Mazanec et al., 2007). It is therefore crucial for destinations to be aware of the strategic actions required to become more competitive than others vying for the same pool of visitors. In tourism, destination competitiveness refers to a place's capacity to attract and satisfy visitors while maintaining its environmental, social, and economic sustainability for future generations. Studies over the past three decades confirm that competitiveness determines a destination's long-term survival and prosperity (Go &amp; Govers, 2000; Gooroochurn &amp; Sugiyarto, 2005; Mazanec et al., 2007). As global tourism expands, so do environmental pressures. Unmanaged activities such as transportation, accommodation development, and visitor congestion can negatively affect fragile ecosystems. In response, sustai